Our Partners
The Network Behind Pathmaker
As AI adoption matures, the questions get more specific
— and the stakes rise with them.
Done well, the value compounds.
Handled carelessly, so does the risk.
Pathmaker’s role is the one most companys are missing: a standing lead on AI. But we also keep close a small, battle-tested circle of firms with proven depth in their own domains, brought in only when a project genuinely calls for it.
The right work, at the right moment, at the right size, against a case we've already made.
AI Simulations that address the ‘what if’
Most businesses spend their time reacting to the outside world without fully understanding the consequences, or recognising that a better outcome could have been crafted. Continuity and disaster recovery plans rarely get properly stress tested, and you quietly hope they never need to be. Service ideas, strategy pivots, commercial negotiations and crisis playbooks all go live without being rehearsed first. Usually because nobody has the time or the capability to explore the scenarios properly.
The problem is not that the information is not out there. Data on people and companies grows by the day. The problem is that nobody has the time to sit inside the heads of those parties, week after week, to work out what they will do next.
As you push AI further into the business, you need to consider questions like:
Contract and tender negotiations. How will this counterparty respond to our position? Where will they push back, and where will they concede?
Competitor moves. What are our two biggest competitors preparing for, and what should we do about it before they announce?
Contingency planning and disaster recovery. Every business has a plan for the day it goes wrong. How would our team actually respond? How would our stakeholders react? Does the plan hold under real pressure, or only on paper?
Investor and board conversations. How will a specific investor react to us raising, or to the numbers we are about to send? What are the questions we should be ready for?
Regulator behaviour. What is our regulator likely to decide next quarter, and how do we plan for it now?
Pricing and product decisions. How will our top ten customers actually respond to a five percent increase? Which will churn? Which will not blink?
This is where I stop and bring in a team I trust. Pathmaker has partnered with Nostrada AI, a UK firm that builds AI digital twins of the stakeholders that shape your market. Nostrada AI enables you to rehearse a decision, or a crisis, against what those parties would actually do, before the market or the event forces the answer.
Learn more about Pathmaker’s partnership with Nostrada AI here.
What they do best:
AI digital twins of business-critical stakeholders, paired with simulation systems to rehearse the outcomes. Used by EU governments, Premier League clubs and global fintechs. Featured in The Times, The Telegraph and The Guardian. Founded by Leon Emirali, former Chief of Staff to a UK Cabinet Minister.
Why that helps you:
You stop reacting to what has already happened, and start planning against what is coming. Judgement, but earlier.
Where they come in:
For a tender, a high risk / high value event, a competitor move, or a serious operational risk that carries enough weight that instinct alone is no longer good enough.