Privacy Policy

Introduction

This document sets out the legal policies that govern your use of the Pathmaker Advisory Limited website and any engagement with the firm. Please read these policies carefully. By accessing or using this website you agree to be bound by them.

Pathmaker Advisory Limited is a private limited company registered in England and Wales. Our business is the provision of strategic and AI implementation consultancy services to corporate clients. We do not sell products online, collect payment through this website, or operate as a data business.

1. Company Information

Pathmaker Advisory Limited

Registered in England and Wales

Company number: [INSERT COMPANY NUMBER]

Registered office: 97 Wagstaff Way, Ampthill. MK45 2GH

Website: pathmakeradvisory.uk

VAT registration number: [INSERT IF/WHEN APPLICABLE]

Pathmaker Advisory Limited is the data controller for any personal data processed in connection with this website and your engagement with us.

2. Scope of Services & Nature of Content

Pathmaker Advisory Limited provides strategic consultancy and AI implementation advisory services exclusively to business clients on a contract basis. This website is a professional information and contact resource. It does not:

  • facilitate the purchase or sale of any goods or services online;

  • constitute an offer or invitation to treat in respect of any service;

  • provide regulated financial, legal, or investment advice;

  • offer any product for consumer purchase.

All engagements with Pathmaker Advisory Limited are governed by a separate written consultancy agreement entered into between the firm and the client. Nothing on this website creates or varies any such agreement.

3. Website Terms of Use

3.1  Permitted use

You may access and use this website for the purpose of learning about Pathmaker Advisory Limited and its services, and for making legitimate contact with the firm. You must not use this website:

  • in any way that violates applicable law or regulation;

  • to transmit unsolicited commercial communications;

  • to attempt to gain unauthorised access to any part of the website or its underlying infrastructure;

  • in any manner that could damage, disable, or impair the website or interfere with any other party’s use of it.

3.2  Intellectual property

All content on this website — including text, graphics, the Pathmaker Advisory name and logo, and structural design — is the intellectual property of Pathmaker Advisory Limited or is used under licence. You may not reproduce, distribute, adapt, or create derivative works from any content without our prior written consent.

3.3  Third-party links

This website may contain links to third-party websites. Those sites are not under our control and we accept no responsibility for their content, privacy practices, or availability. The inclusion of a link does not imply endorsement.

3.4  Availability

We aim to keep this website available but do not guarantee uninterrupted access. We reserve the right to suspend, modify, or withdraw the website at any time without notice.

4. Disclaimers & Limitation of Liability

The content on this website is provided for general information purposes only. This website does not constitute professional advice of any kind. You should not rely on this website as a substitute for specific consultancy, legal, financial, or other professional advice tailored to your circumstances. This policy or the website does not form part of any contractual relationship. All liability provisions relating to consultancy engagements are governed exclusively by the written agreement entered into between Pathmaker Advisory Limited and the relevant client.

To the fullest extent permitted by law:

  • Pathmaker Advisory Limited makes no representations or warranties, express or implied, as to the accuracy, completeness, or fitness for purpose of the information on this website;

  • We exclude all liability for loss or damage of any kind arising from your use of, or inability to use, this website or any content on it, including indirect, consequential, or economic loss;

Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited under English law.

5. Privacy Notice

Pathmaker Advisory Limited is committed to protecting the privacy of individuals whose personal data we handle. This notice applies to personal data collected through this website and through pre-contractual and contractual communications.

5.1  Data we collect

We may collect the following categories of personal data:

  • Contact and identity data: name, business email address, telephone number, job title, and employer, provided when you contact us via a form or email;

  • Communications data: the content of enquiries, emails, and correspondence;

  • Technical data: IP address, browser type and version, pages visited, and time stamps, collected automatically via cookies and server logs (see section 6).

We do not collect special category personal data (such as health information) through this website, and we do not knowingly collect personal data from individuals under the age of 18.

5.2  How we use personal data

We use personal data to:

respond to your enquiries and communicate with you about our services;

  • assess suitability for, and administer, a potential or existing consultancy engagement;

  • comply with our legal obligations;

  • pursue our legitimate interests in operating and improving this website.

We do not use personal data for automated decision-making or profiling.

5.3  Legal bases for processing

Our processing of personal data is based on:

  • Legitimate interests (Article 6(1)(f) UK GDPR): responding to business enquiries, managing our website, and pursuing our business development activities, where those interests are not overridden by your rights;

  • Performance of a contract (Article 6(1)(b) UK GDPR): processing necessary to enter into or perform a consultancy agreement with you or your employer;

  • Legal obligation (Article 6(1)(c) UK GDPR): where processing is required by law.

5.4  Data sharing

We do not sell or rent personal data. We may share personal data with:

  • IT service providers and hosting partners who support the operation of this website, subject to data processing agreements;

  • professional advisers (lawyers, accountants) under obligations of confidentiality;

  • public authorities where required by law.

We do not transfer personal data outside the UK or EEA without implementing appropriate safeguards.

5.5  Retention

We retain personal data only as long as necessary for the purposes for which it was collected or as required by law. Enquiry data from contacts who do not become clients is typically held for up to 12 months. Data relating to clients and former clients is retained for a period consistent with our professional and legal obligations, ordinarily six years from the end of the engagement.

5.6  Your rights

Under UK data protection law you have the right to:

access the personal data we hold about you;

  • request correction of inaccurate data;

  • request erasure of your data (subject to legal exceptions);

  • object to processing based on legitimate interests;

  • request restriction of processing in certain circumstances;

  • data portability (where processing is automated and based on consent or contract);

  • lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

To exercise any of these rights, please contact us at paul@pathmakeradvisory.uk. We will respond within one calendar month.

6. Cookie Policy

Our website uses cookies and similar technologies. Cookies are small text files placed on your device that help us operate the site and understand how visitors use it.

6.1  Cookies we use

Strictly necessary cookies: These are essential to the operation of the website (for example, maintaining session state). They do not require your consent.

Analytics cookies: We may use analytics tools (such as Google Analytics or an equivalent privacy-respecting alternative) to understand how visitors navigate the website. These cookies collect aggregated, anonymised information. We will seek your consent before placing these cookies.

We do not use advertising, retargeting, or social media tracking cookies.

6.2  Managing cookies

You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies may affect website functionality. For further guidance, visit allaboutcookies.org.

7. Advisory & AI Disclaimer

Pathmaker Advisory Limited provides strategy and AI implementation consultancy. The following should be noted by anyone considering or engaged in our services:

7.1  Not regulated advice

Our services are consultancy in nature and do not constitute regulated financial advice, legal advice, or any other form of regulated professional service. We recommend that clients seek independent professional advice from suitably qualified and regulated advisers on any matters falling within regulated domains (including legal, financial, tax, or compliance matters).

7.2  AI advisory work

Where we provide advice or recommendations in connection with artificial intelligence strategy, implementation, or tooling, our work reflects the information and technology landscape at the time of engagement. AI technology evolves rapidly. Clients should exercise independent judgement and, where appropriate, seek ongoing technical review, as any AI strategy or implementation may require revision as the landscape changes.

7.3  No guarantee of outcome

Strategy and advisory work involves inherent uncertainty. We apply professional rigour and expertise to every engagement, but we do not guarantee specific commercial outcomes, revenue results, or the performance of any AI system or strategy we advise on. Any forward-looking statements or projections are indicative only.

7.4  Confidentiality

All client engagements are subject to mutual confidentiality obligations set out in the relevant consultancy agreement. The existence of a client relationship will not be disclosed without consent, save as required by law.

8. Governing Law & Jurisdiction

This website and all services offered by Pathmaker Advisory Limited are intended solely for business clients acting in a professional capacity. We do not contract with consumers. Accordingly, consumer protection legislation does not apply to engagements with Pathmaker Advisory Limited.

9. Changes to These Policies

We may update these policies from time to time to reflect changes in law, our practices, or the nature of our business. The current version will always be published on this page with an effective date. We encourage you to review this page periodically. Continued use of this website after any update constitutes acceptance of the revised policies.

We conduct a formal review of these policies at least annually, and additionally as required in response to changes in applicable law, ICO guidance, or AI regulation. Given the rapidly evolving regulatory landscape around artificial intelligence, we particularly monitor developments under UK and EU AI frameworks and will update our AI-related disclaimers accordingly.

10. Contact Us

For any queries about these policies, to exercise your data protection rights, or to make a complaint, please contact us through the following form.

Pathmaker Advisory Limited

We take all enquiries seriously and will respond promptly.